Weight loss theory

I read in the newspaper recently that early January is the peak time for gyms, with the theory being that one of the most common new year resolutions is to lose weight and/or get fit. I'm guessing then that February/March is the peak sales period for diet pills and weight loss products, as those that start working out in January realise that it is going to be a lot of hard work! If we start seeing an increase in the number of ads for diet pills in February/March, my theory may be on the money.

Speaking of weight loss ads, here's an entertaining little ad for Weight Watchers.

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